International Campaign | Cat Footwear® - Engineered for originality
CONCEPTO | ILUSTRACIÓN | DIRECCIÓN CREATIVA
Para su campaña internacional Repowered - Engineered for originality, la marca selecciono a un Director creativo por cada país para interpretar su visión del concepto.
Las siguientes piezas ilustradas son mi aportación representando a México.
Jix`s Interpretation of Engineered for originality:
Originality is found along the road, in every person’s unique path. I see life as a big collage of experiences, images, memories and ideas that get attached to our feet.
In this campaign I reflect through folkloric Mexican images made out of torn paper, that no
one is made of just one piece, we are the result of all the amazing that we have seen, felt and lived. And that’s what makes us AWESOME.
one is made of just one piece, we are the result of all the amazing that we have seen, felt and lived. And that’s what makes us AWESOME.
“No matter how they try yo break us, we keep on walking and gathering fragments, and with every piece, every bit, we rebuild and reinvent ourselves
to create us again...”
SHRED THE NORMAL, GATHER THE ORIGINAL.
